What are online surveys?

For a business, an online survey is a form of market research. Companies need to know what people like, want, and expect from their products or services in order to attract more customers. And, these companies are willing to pay survey respondents like you for quality feedback.

Before online surveys became a thing, businesses would often use focus groups to get this kind of information. But moving the survey business online helped companies save money, and respondents save time. At present, most companies that want to conduct online surveys partner with survey panels (also known as survey sites). Survey panels, in turn, are responsible for collecting information from the business’ target demographic and passing on the information to the business while paying respondents for their efforts.

To qualify for a survey, you will need to belong to the right demographic. This means your age, marital status, gender, geographic region, and income should match that of the company’s target audience.

How much money can you earn?

Most surveys pay between $1 and $5 per survey - the exact amount will vary depending on the nature of the survey and how long it takes to complete. Keep in mind that you can’t expect your survey income to match that of your full-time day job, but you can earn a few extra dollars, freebies, and gift cards to popular stores, making it easy for you to treat yourself to nice things, without feeling guilty.

The content of this article is for informational purposes only and should not be relied upon since it may be subject to change.