Why Companies Host Thanksgiving Surveys
Thanksgiving is right around the corner! It’s the time when everyone around you is in a giving mood and feeling thankful for all the good things that have taken place this past year. And companies are no exception to this. So, if you’re wondering why they would bother hosting surveys during Thanksgiving, here’s an explanation.
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Why Companies Host Thanksgiving Surveys
Thanksgiving is right around the corner! It’s the time when everyone around you is in a giving mood and feeling thankful for all the good things that have taken place this past year. And companies are no exception to this. So, if you’re wondering why they would bother hosting surveys during Thanksgiving, here’s an explanation.
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By hosting surveys in the Thanksgiving season, companies do witness an impact on the quality and response rate of their surveys. It’s easy for people to be in a good mood during the Thanksgiving season. This is usually one of those times of year everyone can enjoy a much-needed break. Both coworkers and clients may share a similar vacation schedule; it is easier to be less stressed out because there are no urgent projects or assignments that need tending to.
With respondents enjoying time off, they have more free time during the day and evening to finish a simple and quick survey. People can provide in-depth feedback without having to rush to the end by only responding with one-word answers. This means the data will be of higher quality and more reliable once survey fieldwork has come to an end.
Another reason it can be great for companies to send a customer paid online surveys during Thanksgiving is that people seem to be in a mood to express their gratitude. If you had a great experience with a brand this year, you would possibly take the time to fill out the survey and offer your feedback and appreciation.
Survey respondents will be even more eager to finish surveys if the incentive is appealing enough for Thanksgiving. The Thanksgiving season comes with a lot of shopping, which means spending will likely increase. Many people would love a shot at making a quick buck or a nice gift card that could go towards a Thanksgiving gift.
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