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Profilers usually cover topics like health, household, finance, automobile, beauty, tourism, hobbies, and interests. The questionnaires are generally very short, lasting not more than 5 minutes and only very rarely more than 15 minutes.
Profilers are designed to best match you with relevant online surveys. When a market research firm is employed to conduct a study, it's common for them to look for a very particular subset of the population. When profilers are completed, it’s easy for the research firm to contact those who are eligible to participate in the study.
When a survey taker completes their profile, new surveys that they are eligible to take get matched to them depending on the details they've provided. Survey takers who complete this additional step are contacted ahead of those who have not submitted their profilers.
While some panels do not provide incentives for completing profilers, many other panels do. The amazing thing about completing profilers is that you will not only earn some extra cash or points but also avoid getting disqualified from surveys once you’ve completed the profile. Besides that, any rewards for completing profilers are generally given immediately, as opposed to regular surveys, which typically transfer to your account a few days or even weeks after completion.
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